Executives at Universal Standard knew they wanted to amplify their brand through influencer marketing. However, as an up-and-coming fashion brand, they needed a team that could manage the entire process. We’re a startup,” said Jason Rappaport in an interview with ApexDrop. “We have limited resources, and to be able to manage fifty to sixty influencers at once would take a lot of time and effort on our end. To be able to have ApexDrop do that is a real benefit.”
The challenge for Universal Standard was not only to find influencers, but to tap into a network of plus-sized content creators. “It was the balance between what Apex was willing to manage, plus the number of influencers they had, and the type of influencers that they had that were the deciding factors for us,” said Rappaport.
ApexDrop activated 100 micro-influencers with Universal Standard’s products to amplify brand awareness, create authentic user-generated (UGC) content, and develop more conversion opportunities. Throughout the campaign, influencers went above and beyond, cross-promoting content on other social media networks and personal websites which ultimately improved:
Since their campaigns, Universal Standard has integrated its influencer-generated content into their social channels and website to allow customers to “shop the look.”
Campaign Follower Reach
Campaign Engagement Rate
Total Campaign Engagements
Polina Veksler and Alexandra Waldman founded Universal Standard in 2015. The goal of Universal Standard isn’t to polarize fashion, but to make all styles accessible for all demographics. In 2018, Veksler and Waldman’s plus-sized brand was named one of Fast Company’s most innovative companies for style. Universal Standard has partnered with brands such as J. Crew and Rodarte. As they note on their site, “We’re not done – not even close – and we promise we won’t stop until we bring fashion for all women up to a Universal Standard.”
From start to finish, ApexDrop offers an unparalleled service in campaign management. For more information, schedule a call with an ApexDrop Influencer Specialist today.
Research from the International Journal of Fashion Design shows that the average American woman now wears between a size 16 and 18. Yet, the high-end women’s fashion industry has catered almost exclusively to slender women. In response to the industry’s neglect for such a considerable demographic, Universal Standard, an online store for women’s plus-size clothing, disrupted the industry in a big way.