They ultimately wanted traffic and fresh content as they release new styles consistently so their need for UGC is constant.
We activated fashionable women, specifically on Instagram because naturally the best photos live here and their products, sunglasses, are very photogenic.
It's also the go-to spot for discovering new styles and trends.
Our service, creating amazing lifestyle content, was the source of their amplification efforts, putting ad dollars behind our content and achieving lower CPCs than they had benchmarked.
Their last four campaigns delivered on average 194% more content than promised
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